Nielsen Fail

gstelmack · 10-14-2014, 01:29 PM

Sorry ABC - you didn't win (yet) - Oct. 14, 2014

Figured with JimGA here this might open up some interesting discussion.

Or not.

Coffee Warlord · 10-14-2014, 01:49 PM

I did not fail.

JonInMiddleGA · 10-14-2014, 02:41 PM

As I understand the glitch it only impacted the national numbers rather than any market specific info. Basically the ratings were gathered as intended at the local level but when everything was added to produce the weekly national numbers they screwed 'em up. It's in the difference between overnight "fast nationals" and the final numbers that the error occurred, as insufficiently labeled data is attributed to its final recipient. That why the error is expected to largely be below 0.05 rating points for any program, there simply wasn't that much data affected.

Biggest impact recently would be on whether national advertisers had received makegood spots/weight because their flights on the other networks appeared to have underdelivered when they actually didn't.

Not sure that less than a tenth of a point was the difference in too many upfront buying decisions in the last go round.

The impact is really more mental/emotional than practical, at least based on what I've seen so far.

frnk55 · 10-14-2014, 05:07 PM

I didn't know I failed today. Hmm

10-14-2014, 02:41 PM	#3
JonInMiddleGA Hall Of Famer Join Date: Nov 2000 Location: Behind Enemy Lines in Athens, GA	As I understand the glitch it only impacted the national numbers rather than any market specific info. Basically the ratings were gathered as intended at the local level but when everything was added to produce the weekly national numbers they screwed 'em up. It's in the difference between overnight "fast nationals" and the final numbers that the error occurred, as insufficiently labeled data is attributed to its final recipient. That why the error is expected to largely be below 0.05 rating points for any program, there simply wasn't that much data affected. Biggest impact recently would be on whether national advertisers had received makegood spots/weight because their flights on the other networks appeared to have underdelivered when they actually didn't. Not sure that less than a tenth of a point was the difference in too many upfront buying decisions in the last go round. The impact is really more mental/emotional than practical, at least based on what I've seen so far. __________________ "I lit another cigarette. Unless I specifically inform you to the contrary, I am always lighting another cigarette." - from a novel by Martin Amis

10-14-2014, 01:49 PM	#2
Coffee Warlord Head Coach Join Date: Oct 2002 Location: Colorado Springs	I did not fail.

10-14-2014, 05:07 PM	#4
frnk55 High School Varsity Join Date: Nov 2006	I didn't know I failed today. Hmm

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