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Originally Posted by digamma
I'm not sure this is true.
Deadspin appears to be playing to what its audience wants to read. It's great popcorn drama, and the audience eats it up. Take a look at what trends on their network.
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There's a definite "shock jock" appeal they are going for, but there seems like a sense of anger when Simmons and/or certain parts of Grantland come up. Here are just a few from the past few days:
Report: Bill Simmons Is Leaving ESPN
How To Employ Bill Simmons
Bill Simmons Is A Shitty Writer
Why ESPN Fired Bill Simmons
Photoshop Contest: Where Is Bill Simmons?
Go back further and you see them attacking Whitlock's "black grantland" site, they list the 12 worst grantland stories from year X (you can search the year), etc. It's clear they have some kind of vendetta.
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They are actually fairly complimentary to Grantland most of their articles. (They admittedly don't like Simmons as a writer, but praise him as an editor and as a podcaster.)
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It's a lot of backhanded compliments (ie, Grantland sucks, but this one guy wrote a nice article) - or ones directed at specific writer who haven't been there long. I think they like some of the content there, but have a vested interest in tearing down Simmons.
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More importantly, though, they link to their articles in their own content. If you were trying to tear down your opponent, why would you give them clicks by linking to their articles? The name of the game for blog sites is unique visits and click throughs.
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Because it actually helps deadspin's SEO. Linking to numerous legit articles in your site is a way to improve your search rating. Not to mention, many blogs think that having actual links to real articles improves their own credibility.