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They will care (and do care) if it results in people cancelling their AmEx credit cards because they make about $6-7B a year on selling benefits to AmEx and expect that to rise to $10B. All of a sudden, they devalued the program that drives AmEx CC use to the point where it doesn't make sense for most people to chase airline status. That's got to hurt their projections and I think that's the main driver for acknowledging they went too far.
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M's pitcher Miguel Batista: "Now, I feel like I've had everything. I've talked pitching with Sandy Koufax, had Kenny G play for me. Maybe if I could have an interview with God, then I'd be served. I'd be complete."
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