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I was an Athletic subscriber for a couple of years. I had one chief complaint. For whatever reason, the site would not keep me logged in. If I hir a link for an article, it would prompt me to log in, then when I logged in it wouldn't take me back to the article. I complained to them about for two years with no fix, so I said "see ya." If you can't make a site user friendly, then you must not really need users.
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