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I wonder if the extremely aggressive copyright enforcement plays a role today. It's nearly impossible to build up buzz online when no one can post clips of what happened.
Then on TV, no other network is allowed to show video highlights. So unless you're watching a bunch of NBC, you're probably not seeing much of what's taking place.
Media coverage has been hampered by some pretty draconian rules. Seems a lot of outlets said fuck it and didn't send anyone to cover it.
20 years ago this works because you don't have a ton of options. But now, I'll just watch a few episodes of Reacher instead of trying to decipher what's going on in the Olympics. It's fine background noise but I don't have time for the secret club when so much other media out there just wants me to watch it.
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