This is probably a one time deal where they're not trying to pump & dump, they're trying to pump & hold until short positions get closed out (I'm guessing hedge funds will find a way to hide their short positions, and umm, maybe not brag about they are driving down the price of stocks they have big short positions for on Twitter or CNBC), but I don't see why people won't try to use this template to pump & dump some lower priced stocks going forward. That's also where it probably starts getting illegal, though I think what's happened so far isn't illegal on the WSB/retail investor side, and wildly illegal on the Wall Street side.
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