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That depends on the situation. Influence is something that you have to ration. You can't spend it on everything you want to do, or even half of what you want to do. Must prioritize. Rivalries are a double-edged sword. To have a decent return the rival must be close to or above your level, which means it's at least a little dangerous to do it because it lowers relations. Rivaling someone you aren't prepared to go to war with if needed is risky.
I generally try to keep a +2 influence monthly. If that means I have to turn off an edict, or not build a frontier outpost I'd like, etc. then that's what it means. Esp. at the very beginning, when you need to recruit at least a scientist or two for the survey ships, you won't have a ton of it.
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