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HBO CEO Richard Plepler's proclamation that, "All you need to get HBO Now is a broadband connection and an Apple device," is exactly true -- you will need both of those things to sign up. As it stands today, even though viewing is supported on PC or Mac via a web browser pointed at HBONOW.com, the only way to actually set up an account will be through Apple's HBO Now app. HBO tells Engadget that Apple has a three-month exclusive as a digital provider of HBO Now, so it will be at least that long until someone like Google, Amazon or even HBO itself could sell access.
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So...what's to stop me from having a friend sign up?