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About 10 years ago or so when Seattle had roof problems they moved the series to KC and the Royals did something like this -- general admission for all seats with a super low ticket price -- I think like $5-10. Every game was a sellout and it was crazy.
It was such a success that the Royals tried it again the next couple of years for a promotion. With each promotion the response went further downhill that it wasn't worth continuing.
The lesson: At first it would work but eventually you'd return to equilibrium and you'd get the same crowds as when you charged prices, only now you don't have the ticket revenue. If you give away your product for free, customers will eventually consider your product as inferior.
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