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This will come off as classist, but I think that one big problem with this is that you will have a . . . rowdier group of fans at the game. I think that ticket prices set some base that self-selects for a more sedate experience. You may have an adverse selection problem here where the fans with money decide to stay home b/c the park becomes over-run by "those" fans.
On a related note, I wonder how much someone who takes advantage of the free ticket will be willing to pay for parking, soda, etc. I think that there might be some psychological sense of "well, I paid $30 for this ticket, so let me go ahead and get some beer and a hotdog, too." Instead of that, you might have a mindset very attracted to the free ticket who then tries to also save money by taking public transit to the stadium, sneaking in food, etc.
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