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My co-worker is a Davidson alum. She keeps moderately on the pulse of what's going on there, and she said that applications spiked sharply after Davidson's NCCA run with Stephon Curry a couple years ago.
Now, I am not sure whether the increase in the quantity of applications actually increased the quality of admitted students, but it is an anecdote worth noting.
It probably would not be that hard to look at schools that have recently become national players in men's basketball or football (Butler, Gonzaga, Boise State, TCU, probably about 5 obvious ones that I am forgetting) and see whether you can also spot an increase in alumni donations and/or admitted student quality.
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