Quote:
Originally Posted by Logan
I'm not trying to downplay what your company could actually do, I'm just having trouble figuring out the "seat at the table" connection (and I'm only focusing on that because that's the intent of your logo). Is this because traditionally, in your area maybe, people who want to buy a house are being pushed towards something they don't want and aren't being shown the houses/areas/neighborhoods etc they want? So you're trying to show that your company will value their wishes? Similarly, I don't see how that hooks in sellers.
Very possible I'm just being obtuse or showing my lack of knowledge on how the transaction-side of the real estate market works, so keep that in mind.
Maybe it's because my Treasury Dept union (which I'm not a member of but I still receive the benefits for) has "a seat at the table" in their tagline as in "we're representing your interests when you can't be there to speak for yourself".
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I wanted to answer this when I got home instead of from my phone:
I think I should paint a brief landscape of North Florida Real Estate...
There are some big houses (Prudential, Watson, Re/Max etc.) where they have the big building and the stable of agents. However, just because they have the brand doesnt mean you'll get a good agent under that umbrella. We also noticed that these companies rest on their laurels in regards to a lot of things because of their 'brand'. They also take a HUGE cut of their agents money for that brand AND the agent still has to pay for ALL their own marketing so get a poor agent from the big shop and the client is still SOL (especially if the agent is part time which is happening a lot).
There are some mom and pop shops, side of the road kind of places that are just trying to make it work.
Edit to add:
Oh i left out that there are some brokerages that are really MLM schemes where you get residuals off of agents you bring in 'under' yourself....we have no interest in doing this as we think that have a taint on themselves and eventhough the business model works, their goal is not to bring on quality agents but simply expand. Get as many people under you as possible (possibly forgetting about doing your own real estate work) and recruit recruit recruit.
There are some boutique shops that dont put much marketing power behind themselves or attempt to grow but are just happy having 20 or so agents working there and thats cool.
There are some warehouses that will just dump your FSBO home in the MLS for you for a flat fee.
There are some broker's that only take buyers and that is their marketing niche. There are some that call themselves sales specialists and thats all they do. Then there are some that really only market Shortsales, and REO's.
Our place is going to offer full service, meaning from sign in the yard, professional photography, videography, flyering, internet marketing, non-traditional marketing, etc. for sellers. We will also offer buyer's services. We will offer on an as needed basis some sort of a la carte way to have a flat fee listing for those who just simply refuse to pay anyone a commission because they think they can do it themselves (more power to ya). We intend to have Shortsale and REO services as well and what we think will be a website (our building on the side of the road) as good as any in the area.
There's obviously more to the business model but I thought that should be expanded upon for explanation.
We believe that our philosophy does in fact translate to a type of approach wherein "you'll" join us at the table and as a team we'll help you figure out your goals and help you achieve them. Rather than trying to sell at you we truly want to embody that 'team' approach to people's housing needs. It actually will run all the way through our corporate setup to how the agents are brought on and their mindset of how they handle clients and other agent's clients. "Pull a chair up to the table" is a good label for our ideal. Now whether or not we can get that to come across is 'who knows'. Anyways, there's more than just that to the brokerage, obviously, but I wanted to touch on your post before my wife gets mad at me for not joining them in watching "Glee".
