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Old 04-20-2010, 02:53 PM   #28
JonInMiddleGA
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Join Date: Nov 2000
Location: Behind Enemy Lines in Athens, GA
Quote:
Originally Posted by Flasch186 View Post
Green table, blue spots, black font helps somewhat but I'm certainly not in love but were going to be overbudget on this line item.

Which is why you never (and I'm hoping that you didn't) make an agreement with an artist that they keep getting paid for failure. At some point there has to be an escape clause for you that let's you go elsewhere to get it right.

Just remember, it's easy enough to say "we'll settle for this one" but you're either going to be staring at that logo for a long time (and hating it) or going back through this process again shortly (with the accompanying cost of reprinting of cards, letterhead, signage, etc). And rebranding the company to boot.
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