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There was a fantastic article a couple of weeks ago about Southwest and how their Bags Fly Free campaign is actually a campaign to get people to check bags and avoid carry-ons. They can load planes so much faster with checked baggage than they can with people trying to shove things in carry-on bins. And because all of their planes are the same model, they can consistently calculate load amounts and load times. All in all, by getting most bags checked, they think they can turn around planes more quickly, have more on-time flights and run a more efficient airline.
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