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I can see where it'd be appealing say, in the sense that no one else has done it yet. Maybe from that perspective it's attractive, but I think it'd honestly be segmenting a market that's not exactly a deep pool to begin with.
Web-based makes way more sense, gives a lot more flexibility and could lead to iPad/iPod/Facebook integration down the road. You maintain your current base, without pulling them from their current game of choice by giving them something easier to load, less "pretty" so it can be played at work and more immersive.
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