Quote:
Originally Posted by bob
My brother and I both subscribe to a lot of magazines, and one of my big complaints about Men's / outdoors magazines is that even when they claim to be doing an article about real men, they focus on trips / activities / workout schedules / etc that are out of the reach of the average man. My brother thinks that is what makes these magazines so popular.
|
That's because the average subscriber for the titles are generally well above the income range of "the average man". Median HH income in the US was $44,389, median HH income for an Outdoor Life subscriber is about $55k, the bottom of the fourth quintile for income. Median HH income for Maxim subscribers is over $64k, middle of the fourth quintile for income.
Quote:
|
I figured that there is a pretty diverse group of people here, so I was wondering what you all would prefer - focusing on "real" trips or the constant high end trip of a life time type. We have been talking about a project coming up, and the results of this might influence us on what direction that project takes.
|
Now that's a different matter, I'm not a big magazine consumer because there really isn't enough in them that interests me for the price of the magazine (or the time investment). But my (nearly 43 y/o married WM) interest in reading on trip material is exponentially higher for realistic trips than for pie-in-the-sky stuff ... strictly FWIW of course.