|
I don't think it's searching, Jon. It's front page of ESPN.com or Yahoo stuff. Or ESPN radio updates.
Admittedly, I have no idea how you quantify long term value depreciation here, particularly when you're seeing a short term ratings boost versus four years ago.
That said, on an anecdotal basis, I know of three folks who did not watch the coverage last night because they heard during the day how the downhill finished, an event most would probably rank in their top five for winter Olympic viewing.
|