Heh, I don't remember seeing this last year. It's a Gillette Fusion razor on-site ad that ran in Boston, was meant to be a one timer but got such a great reaction they ran it throughout the playoffs last year (not clear on whether they brought it back again this season). It just won the OBIE award for best execution of an alternative/street/transit media campaign.
Me? I just got a kick out of it.
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"I lit another cigarette. Unless I specifically inform you to the contrary, I am always lighting another cigarette." - from a novel by Martin Amis
Last edited by JonInMiddleGA : 04-24-2009 at 07:08 PM.
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