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Wow, you have to understand who their target audience is. It isn't us. Theyre trying to get the 'mainstream' boxing fans to switch. So a guy on a days notice, David, beats goliath and to top it off the David is a good looking kid with Pink in his hair and he leaves film on the table of him throwing his mouthpiece in the air and running around the ring in a circle. Then you have a hot chick beating up her foe and looking great in the audience an hour later. You have names like Ortiz and Shamrock thrown around and you have CBS getting what I will bet to be above average ratings.
Honestly, I think I could put together some promos and a card in 2 months that will definitely get airtime on CBS again. The stories are compelling.
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