Quote:
Originally Posted by CraigSca
The bottom line is, though sales are down, it's still profitable. I'm sure they're trying to figure out the most cost-effective solution to drive more sales. That's what companies that want to stay in business do.
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Thus far, their solution has been to dump millions into PR campaigns. That hasn't worked over the past two years. A third year of 10%+ declines in the Madden/NCAA franchises may force them to rethink that strategy.