I just bought this a couple weeks ago now, and started my first game as Arsenal to get a feel for the game play before i try to take a lower division team to the top. I'm in my second season so far and completely hooked. I've had a couple nights where i decide to play through "just one more match" about 8 or 9 times and end up staying up 3-4 hours longer than intended.
And of course, I'm already waaay too attached to all my players to consider restarting in a lower division so I'll be playing this one out for awhile.