Standard advice I give everybody: Think about the product whatever company you are considering investing in makes. Is it one you use, or would use if you had the need? If the answer is no, SELL. If the answer is yes, BUY. Working from the other end, think about a product you wish you invented/owned. Buy the company that makes that product.
A company that makes a good product can eventually figure out how to make money; a company that doesn't make a good product probably never will, and will probably lose money in the long run.
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