I think that college students are very highly coveted. From what little I know teens and college students form initial buying patterns that are difficult to change later in life.
I don't know if this will be a big change in ratings, but I'm sure the change is being made because advertisers want the info on college students.
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To love someone is to strive to accept that person exactly the way he or she is, right here and now.. - Mr. Rogers
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