It's a bit unfair to call them a mini-Chelsea, they do have money behind them now, but they're not really outspending clubs that they're out-performing (most of the teams from the midlands, for example). They're just on a level playing field with them.
Paul Jewell is a great manager, he's the difference. This isn't the first time he's been successful in the EPL with an unfashionable club, he kept Bradford up too, he just knows what he's doing. Although he did spend 6mil on Emile Heskey.
And Reading aren't Cinderella either, their owner is one ot the 200 richest men in the UK
