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I think the backstory on Wigan is something like this:
Wigan, a rugby town, puts together a good collection of veterans and up and coming youngsters after being bought by a local sporting goods magnate and hiring an excellent coach. Playing attractive football, they stun the EPL by actually pushing for Europe.
The team has trouble attracting transfers due to the general crudiness of Wigan the town, despite having some money available. They also perform better on the road, due to lack of home support, althought it is getting better.
So yes, definitely a cinderella story. But I don't think they'll get better since they've lost more talent than they've gained this summer and they won't suprise teams anymore. And they still have a lot of trouble attracting players.
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