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Because influencing the refs is not a guarantee that you'll win, just an insurance policy? It sounds to me like they tried to do something that would help them win, but they felt would fly below the radar in terms of being too suspicious.
I don't think Berlusconi's argument is credible, because anyone with enough money can attempt to fix matches, often successfully based on prior history. It's the getting away with it that's the hard part, which is probably why they only tried to influence, rather than arrange.
Point being that sure he could have fixed it so Milan won the title, but probably would have gotten caught because it would have been too obvious. So you're left with trying to influence rather than fix, which is more random in outcome.
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